Frequently asked questions
What sort of results am I likely to achieve?
One of the main benefits of telephone marketing is that testing is a relatively simple and inexpensive process which gives you the opportunity to dip a toe in the water before taking the plunge. As each campaign is unique we would recommend testing as the best way to forecast results.
What would normally constitute a test?
We would normally recommend completing at least 50 calls (and preferably 100) to give accurate results.
From your experience what would you expect to achieve from a test?
It really depends on your organisation and what exactly you are trying to achieve. But typically we expect a success rate of 25% on membership reactivation which would normally give an excellent return on investment.
Do you do evening calling?
Yes. Much of our work involves calling people at home and our normal evening calling schedule is from 6.30pm until 8.30pm which we find the most productive time.
What sort of reports and feedback to you provide?
This is very much up to you but we will make our recommendations based on our experience. Our aim is usually to achieve a set goal (e.g. reactivating a lapsed member or converting a cash payer to direct debit) and then provide you with as much feedback as possible to help you formulate future strategies.
What format do you accept data?
Generally speaking we would prefer data as a spreadsheet which will enable us to add reporting fields so excel or CSV are ideal. However, we are flexible and will accept most formats.
What about data security and data protection?
Charles Alexander operates strictly within the terms of the Data Protection Act and always deletes all clients records within 7 days of completion of projects or as requested by clients. We recommend data transferred by password protected zip files but for added security would be happy to work to your specifications.
How do you charge?
Our normal method of charging is per call but we are happy to discuss alternatives. We are results driven and our rates are amongst the most competitive in the industry. Please call 023 92 460591 or email sarah@charlesalexander.org.uk if you would like a quotation.
What sort of results am I likely to achieve?
One of the main benefits of telephone marketing is that testing is a relatively simple and inexpensive process which gives you the opportunity to dip a toe in the water before taking the plunge. As each campaign is unique we would recommend testing as the best way to forecast results.
What would normally constitute a test?
We would normally recommend completing at least 50 calls (and preferably 100) to give accurate results.
From your experience what would you expect to achieve from a test?
It really depends on your organisation and what exactly you are trying to achieve. But typically we expect a success rate of 25% on membership reactivation which would normally give an excellent return on investment.
Do you do evening calling?
Yes. Much of our work involves calling people at home and our normal evening calling schedule is from 6.30pm until 8.30pm which we find the most productive time.
What sort of reports and feedback to you provide?
This is very much up to you but we will make our recommendations based on our experience. Our aim is usually to achieve a set goal (e.g. reactivating a lapsed member or converting a cash payer to direct debit) and then provide you with as much feedback as possible to help you formulate future strategies.
What format do you accept data?
Generally speaking we would prefer data as a spreadsheet which will enable us to add reporting fields so excel or CSV are ideal. However, we are flexible and will accept most formats.
What about data security and data protection?
Charles Alexander operates strictly within the terms of the Data Protection Act and always deletes all clients records within 7 days of completion of projects or as requested by clients. We recommend data transferred by password protected zip files but for added security would be happy to work to your specifications.
How do you charge?
Our normal method of charging is per call but we are happy to discuss alternatives. We are results driven and our rates are amongst the most competitive in the industry. Please call 023 92 460591 or email sarah@charlesalexander.org.uk if you would like a quotation.
Membership retention, recruitment and reactivation
Charles Alexander UK Ltd. Registered office: 22a St Hermans Road Hayling Island Hants PO11 9NA - Registered Number: 7647548